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About 關於台灣設計展
2023 Theme
To design is to create something out of nothing. It is an undercurrent hidden in the city. It is a challenge to the status quo.
The 2023 Taiwan Design Expo in New Taipei City takes a human-centered approach, choosing the symbol "○" as the recurring image of this city. "○" embodies the concept of "circle". It is both an adjective and a verb. It represents the circular cityscape of New Taipei City, the interconnected elevated roads looping various nodes of the city, the posture ("khut-sè") of a driver controlling the steering wheel, the constantly rotating axises in factories, and the connection between the two ends of the city's spectrum.
The curatorial theme closely revolves around the image of "○" and explores its diverse forms and definitions in New Taipei City. We delve into topics such as landscape, folklore, ethnic groups, industries, arts, life, urban governance, and social design with design thinking, trying to scrutinize and comprehend the local context. By uncovering the latent potential of various trades and industries, we aim to reconstruct this city through arts and designs and showcase its personality: practically grounded yet tirelessly aspiring for transcendence. Such an attitude nurtures the inner drive behind everything from the smallest details to the whole city.
The 2023 Taiwan Design Expo in New Taipei, themed "○ Up," embodies connection, surrounding, and invitation. By merging design with local dynamics, we desire to involve every sphere of influence in New Taipei City, embracing the power of "○ Up," and showcasing the spirit of collaborative design.
Key Vision Concept

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Key Vision Design
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Key Vision Concept Video
主視覺總共有三種版本,一個是過去,一個是未來,一個則是現在我們正在生活的時間軸,P&L用顏色來區分時間,動態則用順時針(時間順行)與逆時針(時間逆行)來區分過去與未來,在速率上也有些微差異,過去比較緩慢,未來則因為現代人的生活,時間體感會比較快些。兩個版本會透過磚瓦翻動不斷變化,代表每個磚瓦中的記憶不斷的更新,過去與未來交錯的瞬間,也就是我們目前生活的時間軸。
台南是一座順水而生的城市,從水路逐漸延伸至陸地,經過數百年的發展,磚瓦堆疊出這座文化古都。台南不僅是文化底蘊深厚的古都,更是一座百業閃耀的現代城市,擁有許多卓越的產業和享譽全球的品牌。今年的台灣設計展將這些豐富的內容策展於城市中,設計與創新翻動了歷史的磚瓦,使整座台南成為一個與設計交織的空間。步行於城市的街道上,同時也是觀展的體驗,並與台南日常生活緊密結合。台灣設計展不僅匯集整座城市的能量,立足於台南的文化歷史,與台南一同邁向下個四百年。
動態主視覺團隊
動態主視覺設計師

鄭凱文,動態設計導演暨設計師,專注於品牌形象、藝文活動、展覽內容等動態相關製作。過去執行 2024 文博會形象動畫、TTXC 台灣文化科技大會品牌動畫、2022 總統府賀年動畫、臺北表演藝術中心形象動畫、台灣設計研究院標誌動畫、2022/2023總統盃黑客松形象動畫、2023萬金石馬拉松形象動畫等。